Sexy PEZ Advertising

In the 1950's PEZ advertising was much different than today.  During that time, PEZ was selling "regular" dispensers without the character heads for kids that we're familiar with now.  Regulars were being sold to an adult market, so the ever popular "sex sells" marketing approach was used, essentially featuring PEZ pin-up girls.  For an excellent article on this era, don't miss "The Sexy Side of PEZ!".  

Gerhard Brause was the graphic designer PEZ employed to create many of the iconic "PEZ girl" images we know.  His signature is shown on the Menthol Eucalyptus image below ("Schutzt vor Erkältungen" is German for "Protects against colds").  The four images above it are not signed and while they look very similar, they are probably modern reproductions of his style.

The PEZ Visitor Center has displays featuring many of the different PEZ girls, which can be viewed here.

The photo at the bottom shows the newly (2010) redesigned PEZ dresses by Lena Hoschek (middle in photo) and is from the PEZ International blog post "New styling for our PEZ ladies".  So even today, PEZ is still staying sexy!